In times like these, your best chance to be somehow included in that top 10 is to get listed on the pages that rank.
So if there’s a list of charities ranking in the top 10, that may be your best chance to get a piece of that search demand.
SERP overview for "non profit organization"
Notice any nonprofit organizations you know here? Exactly. Most of the search results for the query “non profit organization” are lists and directories of organizations. As shown above, they are super hard to outrank.
Moreover, that may be your best shot at credibility. In this case, if the search intent suggests that people are looking for a list of nonprofit organizations, a “nonpartisan” result is likely more credible.
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But there’s more to that tactic. Yes, you will get visibility and traffic. But if the site that is going to feature you also links to your website, that will be a new backlink for you. And each additional site that chooses to do things similarly will, of course, give you another backlink.
Why do you need backlinks? Because backlinks are still one of the strongest ranking factors. Generally, the more backlinks a page gets, the higher it ranks and the more traffic it gets (study).
You will be able to see all links pointing to your site using Ahrefs Webmaster Tools.
Backlinks report results
To see all backlinks to your website, open the Backlinks report in Ahrefs Webmaster Tools.
3. Look for unlinked mentions of your organization (and turn them into links)
Nonprofits and charities commonly use PR. Hence, they get a lot of coverage from the media and partners. Interestingly enough, that tactic can bring SEO benefits too if the organization’s mentions are turned to links. Of course, that is not always the case:
Forbes article showing unlinked mentions of WWF
You can find mentions of your organization using Google with the help of search operators. That’s exactly how I found the example above.