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Personal Branding Branded Links And Sam Hurley’s example: Sam Hurley added branded URLs to his Twitter Bio Sam Hurley said this about changing to branded links, “Changing from goo.go to a branded link increased my click-through rate by 98%.” UPDATE – April 24, 2018: Lots of people will be changing from Goo.gl in the next few months, as the tech giant announced it will be winding down the service for current users by March 2019. You can check out the announcement here. Deep Linking to Pages Inside Your App Have an iPhone or Android app? You can use what’s called a deep link to send people from a browser or another app directly into your own app, and to a specific page.
Oftentimes when doing this, the deep link is extremely long and may even have a ton of random characters in it: Deep Link But if you shorten and customize that link, you can quickly make it legible Cork House Clearance Services and memorable:olShoes Note: Deep linking is not available on all URL shorteners and may be a premium version on some. Check your deep links after shortening to make sure they work. Optimizing your Instagram Bio Link In Instagram, you’re only able to insert one link into your bio. This can feel limiting… Unless you get clued up on a useful trick to optimize that link: Using a URL Shortener (like Rebrandly :D)
you can have one Bio link and just update the Destination URL when you want it to go to an updated page. This works particularly well for blogs. You can have a link like the name. You can then change the destination URL so that, when people click the link, they are always taken to your latest post. Jenn Herman, a social media expert, has done just that and makes use of a branded short link in her Instagram bio: instagram_branded-short-link Digital Email Signature Using Branded Short Links in your digital email signature can be very effective. Most of us send out more than a few emails a day, so you could get some visits to your URL without much work.