Martha KellyMarsha Kelly is a Marketing Consultant at Best4Businesses.comVisit Best4Businesses.com copy Link
I use Pinterest, Instagram and Facebook to grow my business organically with paid advertising.
Pinterest : I create 800 x 1200 graphics called pins to promote my products or blog posts. Then I put the pin on the keyword board to appear in Pinterest searches. For an upgraded pin, I'd pay double to make it appear more often on the page.
Facebook : After creating a Facebook-optimized image, I post it on my business page. Then I pay $20 to add the post so more people see it.
Instagram : Then, the Latest Mailing Database square image I created was optimized by keyword tags in the description. I don't currently pay for Instagram ads.
Becky BeachI'm Becky Beach, owner of MomBeach.com, a work-from-home resource for moms.Visit MomBeach
I've found that advertising on social media storytelling platforms like Quora or Reddit gives your business more organic reach than advertising on traditional social platforms like Facebook and Instagram, especially after the recent updates.
Storytelling platforms also tend to have longer reach, meaning that postings on those platforms will continue to drive traffic to your site for months or years after they are released, whereas Facebook or Instagram make You stop getting new traffic from your posts for a day or two for a short period of time.
Stacy CaprioStacy Caprio is the founder of Growth Marketing.Visit Growth Marketing copy Link
Build thought leaders
One of the most influential things we did on social media for "Top Gear" was starting an industry-specific Facebook group.
My original intention for creating GPS tracking installers was to bring together a fragmented industry. Thanks to a strict industry-only entry policy and well-defined group rules, we were able to generate an additional 6 figures of revenue within 6 months of the group being established.
Honestly, it's pretty simple. All it takes is work and daily monitoring of the group. After the group reached 300 members, the content was mostly member-generated and no longer required my constant typing.
People keep asking me what is the benefit of starting this group other than the monetary benefit. Looking back, this was one of my most important strength moves other than writing a book.